2021 - the year for a Big Brother return... or not?
Rumours are going around that Channel 4 are plotting the return of 'Celebrity Big Brother'
Although Channel 4 execs have put down the claims, they were reportedly budget planning and holding top-secret talks with production firm Endemol before Christmas about a possible return of the show after the series was switched to Channel 5, then scrapped altogether in 2018.
A TV insider told the Daily Star Sunday newspaper: "In recent months Channel 4's suffered a ratings crisis. "A lot of shows are being beaten by rival networks including Channel 5. The top brass have decided it is time to get 'Celebrity Big Brother' back to give them a boost.
Supposedly the TV bosses hoped the new series would air in January 2021 aided by some controversial celebrities to help boost ratings.
A source added: "Producers want to feature controversial stars who have bad reputations. They plan to give the series the tagline of 'Reborn' because it will be a chance for the celebs to be just that ... reborn with a new public image.
"Potential names are already being discussed and they're working out how much they would be likely to cost."
'Celebrity Big Brother' first aired in the UK in 2001, when it was presented by Davina McCall.